As an accomplished Creative/Marketing professional, I have improved the image and visibility of companies in a variety of industries by creating innovative marketing materials, digital/print advertising campaigns, product packaging and Brand Identity. Additionally, I understand that there is a balance between artistry and practicality, and that the most effective designs are both appealing and concise.
A proven track record of meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. My past experience and solid education have given me many opportunities to hone my talents, and I feel strongly that my unique background and creative skills will bring immediate benefits to your company.
• Excellent leadership, craftsmanship & presentation skills
• 18+ years Management skills – A strong team player.
• Detail oriented and quality driven in all forms of print, package design, & digital media design
• Extensive knowledge of color, paper stock & printing process
• High proficiency In Adobe Creative Suite CS6
• A skilled communicator, relationship builder and collaborative business partner proficient at the execution of creative strategies resulting in sales and increased market growth.
- Creative Marketing Director
- Prescott, AZ
Jan 2008 - Present
Development of region, market-specific communication and promotional initiatives; diversity targets, cross functional media, direct mail, web development, online sales, advertising campaigns, package design, apparel Design and print management.
Specializing in Sports Nutrition Advertising, Branding and Packaging "Label" Design.
- Global Art Director
- North Las Vegas, NV
Jan 2007 - Jan 2008
Helped transform the creative department into a more efficient, well-organized machine. Rebranded the company by successfully merging the two companies as one brand. Added leadership to the creative department and solid communication across all departments. Implemented a new department structure, which allowed efficient job flow. Managed design resources (hire/fire vendors, Designers, and freelancers through various channels)
- Creative Director
- Las Vegas, NV
May 2005 - Jan 2007
Provided planning, leadership and start-to-finish coordination of all creative projects, including print, packaging, promotion, point-of-purchase, sales collateral, apparel, web, video and trade show presentation for a extreme sports and nutrition company (sponsor of UFC). Developed the brand aesthetic as upscale and aspirational from an undefined market position. Helped to expand the brand into e-commerce, international, and high-end retail channels.
- Senior Designer/Art Director
- Fort Lauderdale, FL & Philadelphia
Mar 2004 - May 2005
Created stellar contract work for well-recongnized national brands at various ad agencies (Kramer & Kramer, Zimmerman Advertising, D4 Creative, The DeLeon Group, The Creative Group & I creative)
- Art Director/Senior Designer
- Boca Raton, Florida
Jul 1999 - Mar 2004
Provided planning, leadership and start-to-finish coordination of all creative projects, including print, packaging, promotion, point-of-purchase, sales collateral and trade show presentation, for a pharmaceuticals company with $750 million in annual sale. Supported the creative advertising and marketing initiatives of five corporate divisions: Rexall Corporation, Sundown Vitamins, Met-Rx, Worldwide Sports Nutrition, and Richardson Labs.
- Graphic Designer & Manager
- Fort Lauderdale, FL
Oct 1997 - Jul 1999
Developed all creative materials for the gallery and production company. Implemented a production schedule and management of all limited editions that were printed in-house on our Giclée Printer.
- AA in Visual Communications
- Fort Lauderdale
Oct 1996 - Oct 1997
Stepping stone to my career in Graphic Design.
Shodan Black Belt in Shaolin Kempo